# What Does It Take To Invest In Indian Art Today? | Paisa Vaisa

Page: https://stenobird.com/podcast/paisa-vaisa-with-anupam-gupta-1043050/what-does-it-take-to-invest-in-indian-art-today-paisa-vaisa
Text version: https://stenobird.com/podcast/paisa-vaisa-with-anupam-gupta-1043050/what-does-it-take-to-invest-in-indian-art-today-paisa-vaisa.md
Podcast: [Paisa Vaisa with Anupam Gupta](https://stenobird.com/podcast/paisa-vaisa-with-anupam-gupta-1043050)
Published: 2026-06-22T00:30:00+00:00
Episode link: https://omny.fm/shows/paisa-vaisa-with-anupam-gupta/what-does-it-take-to-invest-in-indian-art-today-paisa-vaisa
Audio file: https://traffic.omny.fm/d/clips/e0dce4b3-2eb8-48cb-822c-af1d00e03e20/b3d9fccc-662e-4aa7-a14a-af4e0097d44b/774531b1-e964-497b-8acf-b4700103318f/audio.mp3?utm_source=Podcast&in_playlist=e2ba1850-2b92-4a77-b08f-af4e0097d46c
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Duration seconds: 3284

## Resource

Indian art feels like it is suddenly getting global attention. But what is driving this shift? On this episode of Paisa Vaisa, Anupam Gupta speaks with Ayesha Parikh, Founder & Gallerist at Art & Charlie, about India’s growing art market, what it takes to invest in art, and why global attention is shifting towards India. They discuss the aging collector base in Europe, India’s young population, and why Europe is now looking at India as a serious art market. Ayesha also breaks down how art connects with wealth, power, culture and status especially after a certain level of wealth creation. The conversation also explores the role of Instagram in decentralizing power in the art world, Mumbai’s growing gallery ecosystem, and whether taste has become a new status symbol for urban India. A sharp episode on money, culture, investing and the rise of Indian art. From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations. Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana & more Watch full episodes right here on YouTube Explore more at ivmpodcasts.com Connect with Anupam Gupta: Twitter: @b50 Instagram: @b_50 LinkedIn: Anupam Gupta Follow IVM Podcasts We’re @ivmpodcasts on Facebook, Twitter & Instagram See omnystudio.com/listener for privacy information.

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