# Story of Society Tea: From 1924 Tea Traders to Iconic Indian Brand | Paisa Vaisa | IVM | Anupam Gupta

Page: https://stenobird.com/podcast/paisa-vaisa-with-anupam-gupta-1043050/story-of-society-tea-from-1924-tea-traders-to-iconic-indian-brand-paisa-vaisa-ivm-anupam-gupta
Text version: https://stenobird.com/podcast/paisa-vaisa-with-anupam-gupta-1043050/story-of-society-tea-from-1924-tea-traders-to-iconic-indian-brand-paisa-vaisa-ivm-anupam-gupta.md
Podcast: [Paisa Vaisa with Anupam Gupta](https://stenobird.com/podcast/paisa-vaisa-with-anupam-gupta-1043050)
Published: 2026-02-02T05:55:10+00:00
Episode link: https://omny.fm/shows/paisa-vaisa-with-anupam-gupta/story-of-society-tea-from-1924-tea-traders-to-iconic-indian-brand-paisa-vaisa-ivm-anupam-gupta
Audio file: https://traffic.omny.fm/d/clips/e0dce4b3-2eb8-48cb-822c-af1d00e03e20/b3d9fccc-662e-4aa7-a14a-af4e0097d44b/e0b2c626-b342-476f-9d59-b3e50041ec09/audio.mp3?utm_source=Podcast&in_playlist=e2ba1850-2b92-4a77-b08f-af4e0097d46c
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/paisa-vaisa-with-anupam-gupta-1043050/episodes/story-of-society-tea-from-1924-tea-traders-to-iconic-indian-brand-paisa-vaisa-ivm-anupam-gupta
Duration seconds: 2398

## Resource

In this episode of Paisa Vaisa , Anupam Gupta sits down with Karan Shah, Director of Society Tea, to decode the century-long journey of one of India's most beloved brands. Starting as tea traders in 1924 under the name Hasmukhrai & Co., the family successfully transitioned into the packaged tea market in the late 1980s. Karan discusses how they avoid the "third-generation curse" by maintaining a lean, agile family structure and a relentless focus on quality over complacency. We dive deep into their vertical integration strategy—including building their own state-of-the-art milk factory—to ensure their "One Minute Tea" remains true to the authentic Indian palate. Whether you are a business enthusiast or a chai lover, this conversation offers a masterclass in brand longevity and fighting off multinational competition TAKEAWAYS- Legacy Meets Agility : Society Tea blends a 100-year heritage with agile, family-led leadership to outperform global multinational competition. Gut-Driven Brand Identity : Their iconic blue packaging was a "gut feel" decision that successfully defied negative market research and surveys. Control Through Integration : The company built a dedicated milk factory to ensure their "One Minute Tea" premix remains true to authentic chai. Convenience Without Compromise : Their innovation focuses on delivering speed without sacrificing quality by using real ingredients like hand-crushed cardamom. The Sensory Comeback : Society is expanding physical "Tea Terminals" to revive the traditional, sensory ceremony of chai for modern consumers. From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations. Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana &…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/paisa-vaisa-with-anupam-gupta-1043050/episodes/story-of-society-tea-from-1924-tea-traders-to-iconic-indian-brand-paisa-vaisa-ivm-anupam-gupta/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/paisa-vaisa-with-anupam-gupta-1043050/story-of-society-tea-from-1924-tea-traders-to-iconic-indian-brand-paisa-vaisa-ivm-anupam-gupta.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.