# Did Monster Fleece the Big 12? The Truth Behind College Sports' Newest Money Grab

Page: https://stenobird.com/podcast/overtime-with-matt-moscona-4835591/did-monster-fleece-the-big-12-the-truth-behind-college-sports-newest-money-grab
Text version: https://stenobird.com/podcast/overtime-with-matt-moscona-4835591/did-monster-fleece-the-big-12-the-truth-behind-college-sports-newest-money-grab.md
Podcast: [Overtime with Matt Moscona](https://stenobird.com/podcast/overtime-with-matt-moscona-4835591)
Published: 2026-07-11T19:51:33+00:00
Episode link: https://www.spreaker.com/episode/did-monster-fleece-the-big-12-the-truth-behind-college-sports-newest-money-grab--72932275
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/72932275/77b0f6c7_9fb6_410a_a818_58cfcb6545dd.mp3
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Duration seconds: 1080

## Resource

The Big 12's new partnership with Monster Energy has everyone talking—but is it a smart financial move or one of the worst sponsorship deals in college sports? Matt Moscona breaks down the $20 million agreement, why conferences are desperately searching for new revenue after the House settlement, and what this means for the SEC, Big Ten and the future of college athletics. Plus, why jersey patches, field logos and corporate sponsorships are only the beginning of college sports' new financial reality. Support us by supporting our sponsors: PARISH CONSTRUCTION & ROOFING: https://parishbuilt.com/ FMOL Health | Our Lady of the Lake: https://www.fmolhs.org/lsu-championship-health-partners UNIQUE PHYSIQUE: https://www.uniquephysique.com/ RESTORED MOTIONS: https://www.massagebook.com/therapist... BOCOCK BROTHERS: https://bocockbrothers.com/pages/lsu (Code MATT15 for 15% off) 10X HEALTH: https://10xhealthnetwork.com/MATTM (Code MATTM for 10% off)

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## Transcript

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