# Building Albion

Page: https://stenobird.com/podcast/overnight-success-599643/building-albion
Text version: https://stenobird.com/podcast/overnight-success-599643/building-albion.md
Podcast: [Overnight Success](https://stenobird.com/podcast/overnight-success-599643)
Published: 2025-06-27T10:31:55+00:00
Episode link: https://share.transistor.fm/s/90cd886b
Audio file: https://dts.podtrac.com/redirect.mp3/dovetail.prxu.org/16659/a340ab6a-8282-4694-9a6e-b7d2ce20b298/0bd6c5fe.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/overnight-success-599643/episodes/building-albion
Duration seconds: 4546

## Resource

Charlie Stewart, Rupert Hartley, and Jack Howker started the British apparel brand Albion nearly a decade ago. It began not in a boardroom, but in the wild weather of Wales. I first met founders Charlie and Rupert by chance on the roads of Mallorca, before they’d launched a single product. Years later, Albion has grown into a respected name in the ultra-distance and adventure cycling scene. This episode traces their journey from pre-dawn London rides to post-work email threads, through the hurdles of product development and the pivotal hires, like legendary designer Graeme Raeburn, that helped transform them from three friends with an idea into a serious brand. It’s a story about staying small when everything tells you to scale fast. About designing for three seasons in a day. And about why authenticity, patience, and humility still matter in building a business—especially one worth believing in.

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## Transcript

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