# 31: Beyond Checkout: How Localization Drives Global e-Commerce Growth with ESW

Page: https://stenobird.com/podcast/outside-the-box-with-asendia-usa-the-international-e-commerce-podcast-6755068/31-beyond-checkout-how-localization-drives-global-e-commerce-growth-with-esw
Text version: https://stenobird.com/podcast/outside-the-box-with-asendia-usa-the-international-e-commerce-podcast-6755068/31-beyond-checkout-how-localization-drives-global-e-commerce-growth-with-esw.md
Podcast: [Outside the Box with Asendia USA: The International e-Commerce Podcast](https://stenobird.com/podcast/outside-the-box-with-asendia-usa-the-international-e-commerce-podcast-6755068)
Published: 2026-07-23T09:00:00+00:00
Episode link: https://outsidethebox.asendiausa.com/episode/beyond-checkout
Audio file: https://episodes.captivate.fm/episode/b531507e-bae4-46ff-94d5-3c54bad91a66.mp3
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Duration seconds: 837

## Resource

Global growth takes more than shipping internationally. Co-hosts Jason Rowland and Nick Agnetti sit down with Michael Hubacher of ESW to discuss what it takes to create a seamless cross-border customer experience. Key takeaways: • Why localization is essential for global growth. • How an integrated customer journey drives long-term value. • Why strategic insights help brands uncover new international opportunities. Michael Hubacher | LinkedIn Michael Hubacher is an experienced SaaS sales professional with a consistent track record of hitting and exceeding revenue targets. Michael has worked across a number of start-ups and have extensive experience in GTM strategy (development and implementation), pipeline generation, market segmentation, coaching, account management and partnership strategy. He is experienced in working cross functionally to align on company objectives and build sales strategies that deliver results. He enjoys collaborating with people, problem solving and building relationships. And as a previous founder & CEO, Michael brings that entrepreneurial mind-set to his team to help inspire, motivate, challenge and think outside the box.

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## Transcript

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