# The Real Story Behind REI’s 2025 Numbers & Should You Attend OR 2026? Page: https://stenobird.com/podcast/outdoor-unfiltered-7721035/the-real-story-behind-rei-s-2025-numbers-should-you-attend-or-2026 Text version: https://stenobird.com/podcast/outdoor-unfiltered-7721035/the-real-story-behind-rei-s-2025-numbers-should-you-attend-or-2026.md Podcast: [Outdoor Unfiltered](https://stenobird.com/podcast/outdoor-unfiltered-7721035) Published: 2026-05-18T09:00:00+00:00 Episode link: https://www.rockfight.co/ Audio file: https://episodes.captivate.fm/episode/2b7581ac-9a9a-452e-a5bd-c1920bdf7800.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/outdoor-unfiltered-7721035/episodes/the-real-story-behind-rei-s-2025-numbers-should-you-attend-or-2026 Duration seconds: 2924 ## Resource Dive deep into the real numbers behind the outdoor industry with host Eoin Comerford in Episode 12 of  Outdoor Unfiltered . In this episode, we unpack  REI’s  fiscal 2025 financial reports, breaking down what flat revenues, rising gross margins, and a declining active membership base mean for the future of the cooperative. Then, we look beyond the PR spin of recent Q1 earnings reports from top brands, including  Yeti's  wholesale surge,  Wolverine Worldwide's  lifestyle expansion with  Saucony ,  Under Armour's  ongoing retail challenges, and  Compass Diversified's  technical insights from  Boa  and  Primaloft . Finally, we analyze the latest  NSGA (National Sporting Goods Association)  sports participation numbers, revealing massive growth in hiking, kayaking, and alpine skiing. In our expert guest segment, we are joined by industry leaders  Lindsay Hubley  and  Sunny Stroeer  from  Emerald X  to discuss the upcoming revamp of the  Outdoor Retailer  show in Minneapolis, its shifting calendar to August, and the game-changing  Wild Reach  creator platform powered by  Popfly . Show Notes Episode Summary In this episode of  Outdoor Unfiltered , host Eoin Comerford goes line-by-line through the reality of REI’s 2025 financial performance, separates the signal from the noise in recent outdoor brand earnings reports, and highlights which outdoor sports are actually growing according to the NSGA. Plus, Lindsay Hubley and Sunny Stroeer join the show to detail how the upcoming Outdoor Retailer show in Minneapolis is adapting to meet the needs of modern specialty retailers, brands, and content creators. Timestamps 00:00  – Welcome… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/outdoor-unfiltered-7721035/episodes/the-real-story-behind-rei-s-2025-numbers-should-you-attend-or-2026/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/outdoor-unfiltered-7721035/the-real-story-behind-rei-s-2025-numbers-should-you-attend-or-2026.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.