# The Hottest Brands We Saw At The GOA Connect Discovery Marketplace!

Page: https://stenobird.com/podcast/outdoor-unfiltered-7721035/the-hottest-brands-we-saw-at-the-goa-connect-discovery-marketplace
Text version: https://stenobird.com/podcast/outdoor-unfiltered-7721035/the-hottest-brands-we-saw-at-the-goa-connect-discovery-marketplace.md
Podcast: [Outdoor Unfiltered](https://stenobird.com/podcast/outdoor-unfiltered-7721035)
Published: 2026-06-15T09:00:00+00:00
Episode link: https://www.rockfight.co/
Audio file: https://episodes.captivate.fm/episode/d3bf11cd-0cea-4770-8a43-f2393c908374.mp3
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JSON: https://stenobird.com/v1/public/podcasts/outdoor-unfiltered-7721035/episodes/the-hottest-brands-we-saw-at-the-goa-connect-discovery-marketplace
Duration seconds: 2325

## Resource

In this episode, we take you inside the Grassroots Outdoor Alliance (GOA) Connect show and the newly expanded, high-energy Grassroots Discovery Marketplace. We examine the shifts in retail distribution, including the wave of D2C darlings breaking into wholesale brick-and-mortar specialty shops. We discuss Huckberry’s full-circle evolution with their private labels Flint and Tinder and Proof, alongside top D2C and international players like Poncho Outdoors, Half Days, Melin, Baja Llama, Solbari, Parkit Chairs. Get the inside track on the most innovative product designs shaking up the market: the mule-style shoes from Moondeck, the premium $275 Parkit folding camp chair, and Poncho Outdoors’ hyper-focused men's shirts. Plus, discover how Suunto is mounting a retail comeback, why Gear Envie's patented Hikas Gaiters are reinventing the puffy leg warmer, and how Furnagami is taking outdoor camp furniture engineering to rugged new heights. Finally, sit down on the show floor for exclusive, unfiltered interviews with Jeff Anderlite, founder of the "fight against boring" apparel brand Baja Llama, and Damien Huang, former CEO of Cotopaxi and Eddie Bauer, as he introduces his premium down outerwear brand, Maveral. We also catch up with John Peretti of Coastal Range Equipment to check out their ultra-lightweight, 9.2-ounce 1.2-liter integrated camping stove backpacker system, and close things out with a look at the innovative waterless coffee from Dry Brew. Timestamps: 00:00 — Introduction to Outdoor Unfiltered and Eoin Comerford. 00:35 — What is the GOA Connect Show and the Grassroots Discovery Marketplace? Why the new 5-hour format is a game-changer for independent specialty retailers and emerging brands. 01:50 — The D2C Darlings Moving to Wholesale: How Huckberry (Flint and Ti…

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