# Profitability vs. People: REI Cuts Pay & Benefits

Page: https://stenobird.com/podcast/outdoor-unfiltered-7721035/profitability-vs-people-rei-cuts-pay-benefits
Text version: https://stenobird.com/podcast/outdoor-unfiltered-7721035/profitability-vs-people-rei-cuts-pay-benefits.md
Podcast: [Outdoor Unfiltered](https://stenobird.com/podcast/outdoor-unfiltered-7721035)
Published: 2026-03-16T09:00:00+00:00
Episode link: https://www.rockfight.co/
Audio file: https://episodes.captivate.fm/episode/1096b50a-4b10-48da-aa7e-ce87033577f8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/outdoor-unfiltered-7721035/episodes/profitability-vs-people-rei-cuts-pay-benefits
Duration seconds: 2173

## Resource

Today on Outdoor Unfiltered , Eoin Comerford breaks down the news that REI is cutting pay and benefits for employees as the co-op struggles to return to profitability. After four straight years of losses REI is facing some tough financial realities — and payroll is squarely in the spotlight. Eoin digs into what’s driving the decision, why payroll costs at REI are significantly higher than other retailers, and why a healthy REI still matters to the broader outdoor industry. Also in this episode: Vail Resorts’ historically bad winter season Why ski resorts are still making money despite poor snow Eoin is then joined by Rock Founder and Outdoor Industry veteran, Colin True, to discuss the outdoor recreation economy’s “$1.3 trillion” headline number (and why it’s misleading) as well as the new brand campaigns from The North Face and Merrell . Outdoor Unfiltered looks past the PR spin to explore what’s really happening in the outdoor industry and why it matters. Connect with Eoin: https://www.linkedin.com/in/eoincomerford/ Email the show: outdoorunfilteredpod@gmail.com

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## Transcript

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