# Backcountry’s Bold Pivot: Loyalty, Acquisitions, and Retail Growth

Page: https://stenobird.com/podcast/outdoor-unfiltered-7721035/backcountry-s-bold-pivot-loyalty-acquisitions-and-retail-growth
Text version: https://stenobird.com/podcast/outdoor-unfiltered-7721035/backcountry-s-bold-pivot-loyalty-acquisitions-and-retail-growth.md
Podcast: [Outdoor Unfiltered](https://stenobird.com/podcast/outdoor-unfiltered-7721035)
Published: 2026-04-27T09:00:00+00:00
Episode link: https://www.rockfight.co/
Audio file: https://episodes.captivate.fm/episode/533047c1-cb60-4987-82a9-d921ab64f102.mp3
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JSON: https://stenobird.com/v1/public/podcasts/outdoor-unfiltered-7721035/episodes/backcountry-s-bold-pivot-loyalty-acquisitions-and-retail-growth
Duration seconds: 2410

## Resource

This episode of Outdoor Unfiltered dives deep into the shifting landscape of tariffs and retail strategy. Host Eoin Comerford breaks down why the White House pivoted on IEEPA tariffs, offering a guide for brands to claim their share of the potential $166 billion in refunds through the CBP’s CAPE portal. We also celebrate Lowa’s record-breaking 2025 sales and growth in the trail running sector. The headliner features Kevin Lenau, President of Backcountry, who reveals the strategic transformation of the outdoor e-commerce giant since its acquisition by CSC Generation. From the launch of the Summit Club+ loyalty program and a new digital ad network with AllGear, to the acquisitions of Level Nine Sports, VeloTech, and CoalaTree, Kevin shares how Backcountry is prioritizing "pursuits" like bike, climb, and ski to win in a competitive market. Topics and Timecodes: 0:00 – Introduction  Host Eoin Comerford introduces the episode’s agenda: Trump’s pivot on tariffs, Lowa’s record year, and an exclusive interview with Backcountry President Kevin Lenau. 0:44 – The Tariff Turnaround  Analysis of the administration’s decision to accept a court order to refund IEEPA tariffs and what it means for outdoor brands. 3:20 – How to Claim Your Refund  A practical walkthrough of the CAPE (Consolidated Administration and Processing of Entries) portal and the 60-to-90-day refund window. 6:17 – Lowa’s Record Success  Celebrating Lowa’s 242 million Euro year and their 5% increase in shoe sales despite a tough retail climate. 8:18 – Interview: Kevin Lenau on the "New" Backcountry  Kevin Lenau discusses the "post-COVID whiplash," inventory manage…

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## Transcript

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