# 2113: Shutting Down The Food Company I Never Started by Margo Aaron of That Seems Important on Entrepreneurial Mindset

Page: https://stenobird.com/podcast/optimal-work-daily-career-productivity-and-entrepreneurship-433985/2113-shutting-down-the-food-company-i-never-started-by-margo-aaron-of-that-seems-important-on-entrepreneurial-mindset
Text version: https://stenobird.com/podcast/optimal-work-daily-career-productivity-and-entrepreneurship-433985/2113-shutting-down-the-food-company-i-never-started-by-margo-aaron-of-that-seems-important-on-entrepreneurial-mindset.md
Podcast: [Optimal Work Daily - Career, Productivity and Entrepreneurship](https://stenobird.com/podcast/optimal-work-daily-career-productivity-and-entrepreneurship-433985)
Published: 2026-07-14T07:00:00+00:00
Episode link: https://traffic.megaphone.fm/OLD4676356393.mp3
Audio file: https://traffic.megaphone.fm/OLD4676356393.mp3
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JSON: https://stenobird.com/v1/public/podcasts/optimal-work-daily-career-productivity-and-entrepreneurship-433985/episodes/2113-shutting-down-the-food-company-i-never-started-by-margo-aaron-of-that-seems-important-on-entrepreneurial-mindset
Duration seconds: 455

## Resource

Get the 200+ Page Optimal Living Daily Workbook (PDF) — Free. Want to turn today’s episode into an actionable plan? Join the Optimal Living Weekly newsletter and I’ll send you our 200-page digital workbook immediately. It’s packed with the best takeaways from the show, formatted for easy reading and implementation at home. Get your free PDF workbook here: ⁠⁠https://oldpodcast.eo.page/join⁠ Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2113: Margo Aaron reflects on the years she spent planning a business she never launched, realizing that endless research and strategy had become a way to avoid the vulnerability of taking action. Her story explores the shift from seeking certainty to embracing imperfect execution, offering an honest perspective on building self-trust, learning through failure, and finally leaving the runway behind. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/shutting-down-the-food-company-i-never-started/ Quotes to ponder: "I was desperately clinging to the illusion of control I wanted people to think I was smart. I wanted to be seen as a breakout wunderkid." "To be a breakout wunderkid (whatever that means) you can’t be motivated by how others perceive you. You have to be committed to The Idea." "Sell a different way. Sell again. Go to bat for the wrong idea." Learn more about your ad choices. Visit megaphone.fm/adchoices

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