# 2064: [Part 2] The Hooked Model: How to Manufacture Desire in 4 Steps By Nir Eyal of NirAndFar on Driving User Engagement

Page: https://stenobird.com/podcast/optimal-work-daily-career-productivity-and-entrepreneurship-433985/2064-part-2-the-hooked-model-how-to-manufacture-desire-in-4-steps-by-nir-eyal-of-nirandfar-on-driving-user-engagement
Text version: https://stenobird.com/podcast/optimal-work-daily-career-productivity-and-entrepreneurship-433985/2064-part-2-the-hooked-model-how-to-manufacture-desire-in-4-steps-by-nir-eyal-of-nirandfar-on-driving-user-engagement.md
Podcast: [Optimal Work Daily - Career, Productivity and Entrepreneurship](https://stenobird.com/podcast/optimal-work-daily-career-productivity-and-entrepreneurship-433985)
Published: 2026-05-26T07:00:00+00:00
Episode link: https://traffic.megaphone.fm/OLD9900930830.mp3
Audio file: https://traffic.megaphone.fm/OLD9900930830.mp3
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Duration seconds: 497

## Resource

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2064: Nir Eyal explains how variable rewards and user investment transform ordinary products into habit-forming experiences that keep people coming back. By understanding how companies use triggers, anticipation, and personal investment to shape behavior, listeners can better recognize the psychology behind modern technology while learning how these same principles can be used to build healthier and more beneficial routines. Read along with the original article(s) here: https://www.nirandfar.com/how-to-manufacture-desire/ Quotes to ponder: "Variable schedules of reward are one of the most powerful tools that companies use to hook users." "The fact that we have greater access to the web through our various devices also gives companies greater access to us." "Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire." Episode references: Skinner box: https://en.wikipedia.org/wiki/Operant_conditioning_chamber Learn more about your ad choices. Visit megaphone.fm/adchoices

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