# 2063: [Part 1] The Hooked Model: How to Manufacture Desire in 4 Steps By Nir Eyal of Nir And Far on Driving User Engagement

Page: https://stenobird.com/podcast/optimal-work-daily-career-productivity-and-entrepreneurship-433985/2063-part-1-the-hooked-model-how-to-manufacture-desire-in-4-steps-by-nir-eyal-of-nir-and-far-on-driving-user-engagement
Text version: https://stenobird.com/podcast/optimal-work-daily-career-productivity-and-entrepreneurship-433985/2063-part-1-the-hooked-model-how-to-manufacture-desire-in-4-steps-by-nir-eyal-of-nir-and-far-on-driving-user-engagement.md
Podcast: [Optimal Work Daily - Career, Productivity and Entrepreneurship](https://stenobird.com/podcast/optimal-work-daily-career-productivity-and-entrepreneurship-433985)
Published: 2026-05-25T07:00:00+00:00
Episode link: https://traffic.megaphone.fm/OLD5959125811.mp3
Audio file: https://traffic.megaphone.fm/OLD5959125811.mp3
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JSON: https://stenobird.com/v1/public/podcasts/optimal-work-daily-career-productivity-and-entrepreneurship-433985/episodes/2063-part-1-the-hooked-model-how-to-manufacture-desire-in-4-steps-by-nir-eyal-of-nir-and-far-on-driving-user-engagement
Duration seconds: 516

## Resource

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2063: Nir Eyal explores why products like Facebook, Twitter, and Pinterest become so deeply ingrained in our daily routines by breaking down the psychology behind habit-forming technology. He reveals how successful companies manufacture desire through a four-step process that taps into human behavior, emotions, and motivation, offering valuable insight into the mechanics of attention and engagement in the digital age. Read along with the original article(s) here: https://www.nirandfar.com/how-to-manufacture-desire/ Quotes to ponder: "Instead of relying on expensive marketing or worrying about differentiation, habit-forming companies get users to cue themselves to action by attaching their services to the users’ daily routines and emotions." "The Hooked Model is a way of describing a user’s interactions with a product as they pass through four phases: a trigger to begin using the product, an action to satisfy the trigger, a variable reward for the action, and some type of investment that, ultimately, makes the product more valuable to the user." "Startups manufacture desire by guiding users through a series of experiences designed to create habits." Learn more about your ad choices. Visit megaphone.fm/adchoices

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