# #68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared

Page: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/68-fintech-vs-crypto-marketing-what-web3-can-learn-w-lindsay-casale-cmo-pi-squared
Text version: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/68-fintech-vs-crypto-marketing-what-web3-can-learn-w-lindsay-casale-cmo-pi-squared.md
Podcast: [OOO - A Web3 Marketing Podcast](https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741)
Published: 2025-09-23T13:50:28+00:00
Episode link: https://podcasters.spotify.com/pod/show/web3-marketing/episodes/68-Fintech-vs--Crypto-Marketing-What-Web3-Can-Learn-w-Lindsay-Casale-CMO-Pi-Squared-e38jq5u
Audio file: https://anchor.fm/s/c9f90bcc/podcast/play/108701310/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-23%2F407999061-44100-2-6849e97f4e309.mp3
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Duration seconds: 3389

## Resource

Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared. Lindsay Casale is the Chief Marketing Officer at Pi Squared. Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain. Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company. She also led event strategy at Salesforce where she contributed to major events, including Dreamforce.Outside of work, Lindsay has provided her marketing expertise to many non-profit organizations. She’s also an active SheFi member and prominent voice in the Web3 marketing community. She holds a Bachelor's degree in Journalism and Public Relations from California State University, Chico. a TL;DR : * What Fintech teaches you about Marketing in Web3 * What Web2 Marketers Must Unlearn to Thrive in Web3 * How to Market Technical Products in Web3 * Why Web2 Marketers will be in high demand moving forward * How to run the show as a solo marketer * and more. Get in touch:Pi Squared - https://pi2.network/ Lindsay - https://x.com/LindsayCasale Follow us: Twitter ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠⁠ Farcaster - ⁠⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠ Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠ Register or sponsor our next Wb3 Marketing Hackathon - https://luma.com/ao22j14s Register or sponsor the Web3 Marketing Church - https://luma.com/3d5a7yef

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