# #64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor

Page: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/64-why-consumer-crypto-matters-lukso-s-bold-bet-on-the-future-w-louie-o-connor
Text version: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/64-why-consumer-crypto-matters-lukso-s-bold-bet-on-the-future-w-louie-o-connor.md
Podcast: [OOO - A Web3 Marketing Podcast](https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741)
Published: 2025-03-07T11:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/web3-marketing/episodes/64-Why-Consumer-Crypto-Matters-Luksos-Bold-Bet-on-the-Future-w-Louie-OConnor-e2vlshf
Audio file: https://anchor.fm/s/c9f90bcc/podcast/play/99332079/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-2-7%2F396136484-44100-2-0a99859354258.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/64-why-consumer-crypto-matters-lukso-s-bold-bet-on-the-future-w-louie-o-connor
Duration seconds: 3700

## Resource

Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series B to F, from 250 to 900 people, as their first technical talent acquisition partner. a TL;DR * Lukso's unique features as L1* Why did Lukso launch a token and what were the challenges* How did they find product market fit and brand Lukso* What are their unique community growth approaches * and more. Get in touch:Louie - https://x.com/lou3ee Lukso - https://lukso.network/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠ Timestamps:

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