# #63 The 2025 token launch marketing playbook w Mia Unhashed

Page: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/63-the-2025-token-launch-marketing-playbook-w-mia-unhashed
Text version: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/63-the-2025-token-launch-marketing-playbook-w-mia-unhashed.md
Podcast: [OOO - A Web3 Marketing Podcast](https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741)
Published: 2025-02-05T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/web3-marketing/episodes/63-The-2025-token-launch-marketing-playbook-w-Mia-Unhashed-e2ubogt
Audio file: https://anchor.fm/s/c9f90bcc/podcast/play/97951709/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-1-3%2F394197790-44100-2-b1a4ebcf25019.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/63-the-2025-token-launch-marketing-playbook-w-mia-unhashed
Duration seconds: 3513

## Resource

Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, today's guest is Mia helps Web3 companies build an organic growth engine that drives sustainable engagement and user acquisition. Her strategies have driven massive traffic and scaled user growth for companies like Moonpay, Ledger, and Thirdweb. a TL;DR * When and why you need a token * How is the best way to launch it * Top KPIs to measure * How to handle FUD * Case studies and more. Get in touch: Mia - https://x.com/mia_unhashed Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠ Timestamps: 00:00 Introduction to Web3 and Mia's Journey 02:50 Current State of the Web3 Market 04:51 The Role of Marketers in Web3 08:55 When and Why to Launch a Token 10:50 Challenges of Token Launches 17:15 Common Mistakes in Token Launches 20:24 KPIs for Token Launches 24:38 Tracking Marketing Impact in Web3 26:14 Exploring Sentiment Tracking Tools 27:08 Mobilizing Community for Token Launches 32:22 The Role of Influencers in Marketing 37:41 Successful Airdrop Strategies 40:41 Handling Backlash and FUD 50:11 Lessons from Project Experiences

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