# #60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern

Page: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/60-how-polygon-markets-its-massive-ecosystem-breaking-down-the-funnel-case-studies-and-lessons-w-leon-stern
Text version: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/60-how-polygon-markets-its-massive-ecosystem-breaking-down-the-funnel-case-studies-and-lessons-w-leon-stern.md
Podcast: [OOO - A Web3 Marketing Podcast](https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741)
Published: 2025-01-05T13:47:36+00:00
Episode link: https://podcasters.spotify.com/pod/show/web3-marketing/episodes/60-How-Polygon-markets-its-massive-ecosystem-Breaking-down-the-funnel--case-studies-and-lessons-w-Leon-Stern-e2sh1ba
Audio file: https://anchor.fm/s/c9f90bcc/podcast/play/96027434/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-11-19%2F391804795-44100-2-3c2fed9b0bb92.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/60-how-polygon-markets-its-massive-ecosystem-breaking-down-the-funnel-case-studies-and-lessons-w-leon-stern
Duration seconds: 4042

## Resource

Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption. a TL;DR * Polygon's brand building strategy * Case studies and where can learn from others in the industry * Breaking down Polygon's marketing funnel * Marketing failures at Polygon and lessons * Enterprise focus * Content Marketing impact for Polygon and more. Get in touch: Leon - https://x.com/0xlstern Polygon - https://polygon.technology/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

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