# #58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi

Page: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/58-marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl-w-akanshu-jain-co-founder-brahma-fi
Text version: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/58-marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl-w-akanshu-jain-co-founder-brahma-fi.md
Podcast: [OOO - A Web3 Marketing Podcast](https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741)
Published: 2024-09-11T12:42:33+00:00
Episode link: https://podcasters.spotify.com/pod/show/web3-marketing/episodes/58-Marketing-for-DeFi-and-what-product-experimentation-you-need-to-get-to-100M-TVL-w-Akanshu-Jain--co-founder-Brahma-fi-e2o7rba
Audio file: https://anchor.fm/s/c9f90bcc/podcast/play/91532074/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-8-10%2F386116472-44100-2-1d6b7a7cb6ba3.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/58-marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl-w-akanshu-jain-co-founder-brahma-fi
Duration seconds: 3872

## Resource

Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone, This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way. a TL;DR * Their product strategy and how that impacted their marketing decisions * Their point farming campaign, Karma rewards, how they run and they aim with it * The challenges in pushing Brahma.fi as an integrated smart account * Pre-TGE strategy to build up the hype for ultimate Token launch * Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing * Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - https://x.com/jainargh Brahma - https://www.brahma.fi/ Follow us: Twitter ⁠ ⁠https://twitter.com/ooo_podcast⁠⁠ LinkedIn - ⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠ Farcaster - ⁠h ⁠ttps://warpcast.com/frogule⁠ ⁠ Alexandra - ⁠ ⁠https://twitter.com/frogule⁠⁠ Alex LinkedIn - ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠ Chapters 00:00 Introduction and Background 02:47 Shift in Product Strategy 06:19 Product-…

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