# #57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.

Page: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/57-how-to-grow-to-350m-in-tvl-and-double-your-conversion-funnel-in-bear-market-w-martin-de-rijke-growth-lead-at-maple-finance
Text version: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/57-how-to-grow-to-350m-in-tvl-and-double-your-conversion-funnel-in-bear-market-w-martin-de-rijke-growth-lead-at-maple-finance.md
Podcast: [OOO - A Web3 Marketing Podcast](https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741)
Published: 2024-09-01T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/web3-marketing/episodes/57-How-to-grow-to-350M-in-TVL-and-double-your-conversion-funnel-in-bear-market-w-Martin-de-Rijke--Growth-Lead-at-Maple-Finance-e2nr6i6
Audio file: https://anchor.fm/s/c9f90bcc/podcast/play/91117574/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-7-31%2F385607999-44100-2-3761dea6f7e6c.mp3
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Duration seconds: 2913

## Resource

Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention. a TL;DR * Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL * Marketing strategies for institutional vs individual accredited investors * Campaigns & case studies * Their product marketing approach & how they integrate customer feedback * Upcoming initiatives and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Martin -⁠ https://www.linkedin.com/in/martin-de-rijke-22b4a3129/⁠ Maple - ⁠https://maple.finance/⁠ Follow us: Twitter ⁠ https://twitter.com/ooo_podcast⁠ LinkedIn - ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠ Farcaster - ⁠h ttps://warpcast.com/frogule ⁠ Alexandra - ⁠ https://twitter.com/frogule⁠ Alex LinkedIn - ⁠https://www.linkedin.com/in/alexandranicorici/⁠ #web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics

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