# #55 Vanity Metrics are the problem of Web3 Marketing - Cookie3 CMO explains how to tap into $366B digital marketing value

Page: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/55-vanity-metrics-are-the-problem-of-web3-marketing-cookie3-cmo-explains-how-to-tap-into-366b-digital-marketing-value
Text version: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/55-vanity-metrics-are-the-problem-of-web3-marketing-cookie3-cmo-explains-how-to-tap-into-366b-digital-marketing-value.md
Podcast: [OOO - A Web3 Marketing Podcast](https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741)
Published: 2024-05-22T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/web3-marketing/episodes/55-Vanity-Metrics-are-the-problem-of-Web3-Marketing---Cookie3-CMO-explains-how-to-tap-into-366B-digital-marketing-value-e2jsi1f
Audio file: https://anchor.fm/s/c9f90bcc/podcast/play/86967791/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-4-20%2F378171237-44100-2-7ea5b8a02a76f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/55-vanity-metrics-are-the-problem-of-web3-marketing-cookie3-cmo-explains-how-to-tap-into-366b-digital-marketing-value
Duration seconds: 4368

## Resource

Get your free Dealfront demo here: ⁠⁠⁠ https://bit.ly/49CrzqW⁠⁠⁠ Collect the full episode here - https://bit.ly/4bpPGtJ ⁠Hello everyone, This week's guest is Krystyna Kozak-Kornacka, CMO @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy. Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns. a TLDR * How is Cookie3 different now than 3 months ago * Their rebranding process and why was it necessary * Their community growth strategy * Best practices in taking the best out of Cookie3 now * KOLs and their role in the upcoming bull market * Case studies and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Krystyna - https://x.com/KrysiaKozak Cookie3 - https://www.cookie3.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #cookie3 #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3

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