# #51 Part 2 - Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect

Page: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/51-part-2-is-web3-having-an-identity-crisis-with-amy-wilkinson-walletconnect
Text version: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/51-part-2-is-web3-having-an-identity-crisis-with-amy-wilkinson-walletconnect.md
Podcast: [OOO - A Web3 Marketing Podcast](https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741)
Published: 2024-03-26T14:39:42+00:00
Episode link: https://podcasters.spotify.com/pod/show/web3-marketing/episodes/51-Part-2---Is-Web3-having-an-identity-crisis--with-Amy-Wilkinson-WalletConnect-e2hjdi1
Audio file: https://anchor.fm/s/c9f90bcc/podcast/play/84571137/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-2-26%2F372262728-44100-2-3415e74a33b11.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/51-part-2-is-web3-having-an-identity-crisis-with-amy-wilkinson-walletconnect
Duration seconds: 2911

## Resource

Grab your free Dealfront demo here: ⁠⁠⁠ ⁠https://bit.ly/49CrzqW⁠⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing. I brought her on to chat about: * The identity crisis in Web3 * How founders can turn things around * Ledger's a massive PR scandal * Growth strategies used at Wallet Connect and more. Support the show here ⁠https://linktr.ee/supporttheooo⁠ Get in touch: Amy - ⁠https://twitter.com/amya_wilks⁠ Wallet Connect - ⁠https://walletconnect.com/⁠ Follow us: Twitter - ⁠https://twitter.com/ooo_podcast⁠ LinkedIn - ⁠ https://www.linkedin.com/company/ooo-podcast⁠ Farcaster - ⁠https://warpcast.com/frogule⁠ Alexandra - ⁠https://twitter.com/frogule ⁠ Alex LinkedIn - h ⁠ttps://www.linkedin.com/in/alexandranicorici/

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