# Brand Entity SEO - AI Driven Online Reputation Management (James Dooley Interviews Jason Barnard)

Page: https://stenobird.com/podcast/online-reputation-management-podcast-7602563/brand-entity-seo-ai-driven-online-reputation-management-james-dooley-interviews-jason-barnard
Text version: https://stenobird.com/podcast/online-reputation-management-podcast-7602563/brand-entity-seo-ai-driven-online-reputation-management-james-dooley-interviews-jason-barnard.md
Podcast: [Online Reputation Management Podcast](https://stenobird.com/podcast/online-reputation-management-podcast-7602563)
Published: 2026-03-02T12:02:18+00:00
Episode link: https://OnlineReputationManagementPodcast.transistor.fm/40
Audio file: https://media.transistor.fm/1902fc2c/701e16aa.mp3
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JSON: https://stenobird.com/v1/public/podcasts/online-reputation-management-podcast-7602563/episodes/brand-entity-seo-ai-driven-online-reputation-management-james-dooley-interviews-jason-barnard
Duration seconds: 680

## Resource

James Dooley and Jason Barnard discuss online reputation management in 2026 because AI systems no longer rely on page one rankings and instead summarise information from multiple queries and deep search results. Jason Barnard explains that drowning negative press no longer works because LLMs use query fan out and passage level analysis to build a broader narrative. They outline a strategy based on reframing, corroboration and retraining algorithmic perception because machines must be educated to prioritise a new context rather than ignore historical facts. The conversation matters as brands protect digital identity, influence knowledge panels and control how AI platforms describe them. Where to Listen to This Episode Brand Entity SEO - AI Driven Online Reputation Management is available across all major podcast platforms. Choose your preferred platform below. Listen on Transistor Listen on Apple Podcasts Listen on Pocket Casts Listen on Amazon Music Listen on Audible Listen on Castro Listen on Goodpods Listen on Castbox Listen on Podcast Addict Listen on Deezer Listen on Rephonic Listen on Metacast Listen on Player FM Listen on Spotify Listen on Listen Notes Listen on Podcast Guru Listen on Podchaser Listen on Podverse Listen on Pod.Link Listen on Truefans Listen on Castamatic Listen on Podbean Listen on Entity Home

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## Transcript

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