# CPO Stories: Georgie Smallwood - Moonpig

Page: https://stenobird.com/podcast/one-knight-in-product-2167718/cpo-stories-georgie-smallwood-moonpig
Text version: https://stenobird.com/podcast/one-knight-in-product-2167718/cpo-stories-georgie-smallwood-moonpig.md
Podcast: [One Knight in Product](https://stenobird.com/podcast/one-knight-in-product-2167718)
Published: 2025-10-22T13:41:05+00:00
Episode link: https://oneknightinproduct.podbean.com/e/cpo-stories-georgie-smallwood-moonpig/
Audio file: https://mcdn.podbean.com/mf/web/csdtx3ivawsqpnj4/E260-Georgie-Smallwood.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/one-knight-in-product-2167718/episodes/cpo-stories-georgie-smallwood-moonpig
Duration seconds: 3186

## Resource

On this episode, I speak to Georgie Smallwood. Georgie is Chief Product, Technology & Data Officer at Moonpig - the UK's best-known online gifting and greeting card platform. Georgie has built a global career leading product and technology teams at companies like N26, Xero, and Tier Mobility, before joining Moonpig to help transform a 25-year-old household brand into a modern, tech-driven organisation. In this interview, she talks about what it means to create "moments that matter", how Moonpig balances emotional connection with innovation, and how to lead when you're responsible for product, tech and data all at once. We cover a lot, including: Making technology more human: Georgie believes technology should make the world smaller, not bigger - by connecting people, not distancing them. At Moonpig, the goal isn't just to sell cards or gifts, but to help people express love and connection through meaningful gestures. Product with purpose: Moonpig's mission is to be “the world's greatest gifting companion.” Every card printed represents a moment of love, humour, or memory between people. Georgie sees product management at Moonpig as building moments that matter, not just features. Balancing connection and innovation: Moonpig has embraced AI and personalisation, but Georgie cautions against rushing ahead for technology's sake. Instead, the team focuses on introducing innovation in a way that feels natural and accessible to mass-market users. Leading product, technology, and data together: As CPTDO, Georgie bridges three major domains. She admits she's not a data scientist or engineer, but focuses on seeking to understand - asking open questions, learning continuously, and leading through consistency rather than control. On empowerment and leadership: While she values…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/one-knight-in-product-2167718/episodes/cpo-stories-georgie-smallwood-moonpig/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/one-knight-in-product-2167718/cpo-stories-georgie-smallwood-moonpig.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.