# Onchain Media Ep #025 | Onchain Car Culture with DRVN Labo | Hosted by Rachel Onchain

Page: https://stenobird.com/podcast/onchain-media-7129429/onchain-media-ep-025-onchain-car-culture-with-drvn-labo-hosted-by-rachel-onchain
Text version: https://stenobird.com/podcast/onchain-media-7129429/onchain-media-ep-025-onchain-car-culture-with-drvn-labo-hosted-by-rachel-onchain.md
Podcast: [Onchain Media](https://stenobird.com/podcast/onchain-media-7129429)
Published: 2026-02-03T05:56:35+00:00
Episode link: https://onchainmediacollective.podbean.com/e/onchain-media-ep-025-onchain-car-culture-with-drvn-labo-hosted-by-rachel-onchain/
Audio file: https://mcdn.podbean.com/mf/web/3r8acvqrmvmbdrpr/Onchain_Media_Pod_DRVN_Labo97q1k.mp3
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JSON: https://stenobird.com/v1/public/podcasts/onchain-media-7129429/episodes/onchain-media-ep-025-onchain-car-culture-with-drvn-labo-hosted-by-rachel-onchain
Duration seconds: 2026

## Resource

In this episode of the Onchain Media Podcast, Rachel Onchain sits down with Rex Tracer from DRVN Labo to explore how automotive culture and crypto are coming together in a new way. Rex shares his journey in crypto (dating back to 2013), his lifelong passion for cars, and the vision behind DRVN Labo. We dive into how the project is using onchain tools to unlock fractional ownership of iconic vehicles, empower community participation, and create real-world experiences tied to digital ownership. The conversation also covers upcoming IRL activations, community-led monetization, and the charitable mission inspired by the legacy of Paul Walker. This episode is a deep look at how culture, community, and onchain infrastructure can work together to onboard the next wave of users, while connecting a global community of car culture enthusiasts. ──────────────────────────────────────────── 🧠 Key Takeaways • DRVN Labo bridges automotive culture and crypto through community ownership • Rex Tracer has been building in crypto since 2013 • Fractional ownership enables broader access to iconic cars • Community members help shape monetization decisions • Media, education, and onboarding are core to DRVN’s mission • Charity and sustainability are built into the project’s long-term vision • Upcoming activations include ETHDenver and Slush Motorsports Festival ──────────────────────────────────────────── ⏱️ Chapters 00:00 Introduction to DRVN Labo & Rex Tracer 01:20 Rex’s Journey in Crypto and Car Culture 04:43 DRVN Labo’s Vision & Community Engagement 07:10 Exploring the DRVN App & RWAs 09:55 Fractional Ownership of Iconic Cars 12:17 Monetization Strategies for Collector Cars 14:28 Upcoming Events & Community Activations 17:43 The Legacy of Paul Walker 19:21 Charitable Effo…

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## Transcript

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