# 295. I Went to Craft + Commerce. Here's Everything I Learned.

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Text version: https://stenobird.com/podcast/on-your-terms-4083141/295-i-went-to-craft-commerce-here-s-everything-i-learned.md
Podcast: [On Your Terms®](https://stenobird.com/podcast/on-your-terms-4083141)
Published: 2026-06-29T09:30:00+00:00
Episode link: https://samvanderwielen.com
Audio file: https://episodes.captivate.fm/episode/bc0f4eb2-03d1-4871-bd72-d66c96d8dacb.mp3
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Duration seconds: 3458

## Resource

If you've ever wondered what it's actually like to attend one of the best conferences in the online business space, I'm bringing you along this week. Every June, I pack my bags for Boise, Idaho to attend Kit's Craft + Commerce Conference, and this year I recorded real-time clips along the way so it would feel like we were just hanging out in the hallway together. This is officially my fifth Craft + Commerce, and in this episode I'm sharing my full recap: why I keep going back, what my week actually looked like behind the scenes, the tactical tips I'm already using in my own business, and the bigger mindset shifts I'm walking away with this year, including a few things I picked up from a private mastermind with James Clear. You'll also hear some of my favorite on-the-street interviews including a quick chat with Kit founder Nathan Barry. In this episode, you'll hear… Why I keep going back to Craft + Commerce every year, and why Boise (yes, Boise) might be part of the magic On-the-street interviews with Mallory Rowan, Nathan Barry, Steve Kamb, and Barrett Brooks Three tactical takeaways from the conference, including Kit's new Signals feature and a workaround for connecting Substack and Kit The mindset shifts I'm walking away with around quality versus quantity, wanting something versus working for it, and finally feeling like I belong James Clear's "category killer" concept, and the difference between his concentrated strike and tailwind marketing strategies Click here to find the full show notes and transcript for this episode. EPISODE RESOURCES: Get your first month of Kit free (affiliate link) Steve Kamb's book, How to Try Again Follow Barrett Brooks on Instagram or visit barrettbrooks.com Follow Mallory Rowan on Instagram or visit malloryrowan.com Get Sam's weekly n…

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## Transcript

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