# 287. Why Nobody Thinks of You When It's Time to Buy

Page: https://stenobird.com/podcast/on-your-terms-4083141/287-why-nobody-thinks-of-you-when-it-s-time-to-buy
Text version: https://stenobird.com/podcast/on-your-terms-4083141/287-why-nobody-thinks-of-you-when-it-s-time-to-buy.md
Podcast: [On Your Terms®](https://stenobird.com/podcast/on-your-terms-4083141)
Published: 2026-05-04T09:30:00+00:00
Episode link: https://samvanderwielen.com
Audio file: https://episodes.captivate.fm/episode/0be9faf3-0fb8-4b30-b737-8eee93ca7b4f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/on-your-terms-4083141/episodes/287-why-nobody-thinks-of-you-when-it-s-time-to-buy
Duration seconds: 2924

## Resource

Have you ever wondered why people in your audience don't think of you when they're ready to buy — even though you've been showing up, creating content, and putting offers out? Here's the hard truth: it's probably not your audience size. It's not your content. It's not even your offer. The real problem is that nobody knows what to associate your name with. And the good news? That is a very fixable problem. In this episode, I'm diving into why so many online business owners stay invisible — and what it actually takes to become the "McFlurry" of your industry. (Yes, we're going there. McDonald's, Wendy's Frosties, Burger King's unfortunate dessert menu, and what all of it has to do with YOUR business. I told you I always land the plane.) In this episode, you'll hear… Why shiny object syndrome is the #1 reason people can't figure out what you do How adding too many offers actually dilutes your brand instead of growing your revenue The "keeping up with the online Joneses" trap that pulls you away from what you actually want Why the gurus telling you to pivot, rebrand, or go viral profit from your instability The three things you actually need to do to become known for something in your industry Click here to find the full show notes and transcript for this episode. EPISODE RESOURCES: Grab Sam's book When I Start My Business, I'll Be Happy Subscribe to Sam's Substack , Beyond Business Clay Hebert — follow for messaging and positioning guidance If you have a question you’d like Sam to answer on a future podcast episode, you can submit it here . Click here to be notified when new episodes of On Your Terms® come out CONNECT: Get Sam's weekly newsletter, Sam's Sidebar Follow Sam on Instagram Follow Sam on YouTube Subscribe to Sam's Substack , Beyond Business Take Sam's free lega…

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## Transcript

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