# 285. The Step Everyone Skips Before They Launch

Page: https://stenobird.com/podcast/on-your-terms-4083141/285-the-step-everyone-skips-before-they-launch
Text version: https://stenobird.com/podcast/on-your-terms-4083141/285-the-step-everyone-skips-before-they-launch.md
Podcast: [On Your Terms®](https://stenobird.com/podcast/on-your-terms-4083141)
Published: 2026-04-20T09:30:00+00:00
Episode link: https://samvanderwielen.com
Audio file: https://episodes.captivate.fm/episode/65f525f4-86b0-4768-92dd-e7e40599bfb8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/on-your-terms-4083141/episodes/285-the-step-everyone-skips-before-they-launch
Duration seconds: 2324

## Resource

You've watched other people's launches from the sidelines. The big revenue numbers, the sold-out offers, the " We Hit Our Goal in 24 Hours " Instagram stories. You want that too. And so you try. You do all the launch things. But something's off. The sales trickle in slower than you hoped, or it's just... crickets. And you start wondering if it's your emails, your offer, your timing, or honestly, if it's just you. Here's the truth: it's probably none of those things. The real issue is happening way before launch week ever starts. In this episode, I'm breaking down exactly what that is and what to build instead, so that your next launch has actual chompers waiting for it. (And yes, I'll explain what chompers means. Stick with me.) In this episode, you'll hear… Why copying someone else's launch strategy, webinar slides, or email subject lines will not get you the results you're looking for What "chompers" are, why you need them, and how to build a community full of people who are ready to buy How to identify where your ideal customer sits on the problem and solution awareness scale, and why it changes everything about your marketing The three things you need to have in place to actually build an audience full of buyers, not just followers Why realistic conversion rates matter, and how to set expectations so you can grow your business without burning yourself out Click here to find the full show notes and transcript for this episode. EPISODE RESOURCES: Get Sam’s free weekly newsletter, Sam’s Sidebar Grab Sam's book When I Start My Business, I'll Be Happy and join the Live Book Club Call (purchase book by April 29th to get your invite) If you have a question you’d like Sam to answer on a future podcast episode, you can submit it here . Click here to be notified when new epi…

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## Transcript

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