# 284. My Best Kept Secret That Feeds My Content, Testimonials, and $500k Launches

Page: https://stenobird.com/podcast/on-your-terms-4083141/284-my-best-kept-secret-that-feeds-my-content-testimonials-and-500k-launches
Text version: https://stenobird.com/podcast/on-your-terms-4083141/284-my-best-kept-secret-that-feeds-my-content-testimonials-and-500k-launches.md
Podcast: [On Your Terms®](https://stenobird.com/podcast/on-your-terms-4083141)
Published: 2026-04-13T09:30:00+00:00
Episode link: https://samvanderwielen.com
Audio file: https://episodes.captivate.fm/episode/ce73a16b-9a83-44cd-93cc-c4a7be5ccfca.mp3
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JSON: https://stenobird.com/v1/public/podcasts/on-your-terms-4083141/episodes/284-my-best-kept-secret-that-feeds-my-content-testimonials-and-500k-launches
Duration seconds: 1634

## Resource

Automation is great — until it makes people forget there's a real human behind your business. In this episode, I'm pulling back the curtain on the tool I've been quietly using to generate content ideas, boost webinar show-up rates, and collect testimonials, all while making my audience feel personally connected to me. It contributed to a $500K launch, and I'm walking you through exactly how I use it for content, sales, and social proof. In this episode, you'll hear… What VideoAsk actually is and why it's more like FaceTiming your audience than filling out a form How I'm using it to generate content ideas directly from my audience (in their own words) The exact funnel I built to improve webinar show-up rates and make my workshop better in real time How I'm collecting video testimonials that I can use in ads, social content, and more Why building in "surprise and delight" moments is one of the highest-return investments you can make in your marketing Click here to find the full show notes and transcript for this episode. EPISODE RESOURCES: Get Sam’s free weekly newsletter, Sam’s Sidebar Grab Sam's book When I Start My Business, I'll Be Happy and join the Live Book Club Call (purchase book by April 29th to get your invite) If you have a question you’d like Sam to answer on a future podcast episode, you can submit it here . Check out VideoAsk (affiliate link) Click here to be notified when new episodes of On Your Terms® come out CONNECT: Get Sam's weekly newsletter, Sam's Sidebar Follow Sam on Instagram Follow Sam on YouTube Subscribe to Sam's Substack , Beyond Business Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business" DISCLAIMER

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## Transcript

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