# The WNBA Is On a Winning Streak. Is It Sustainable?

Page: https://stenobird.com/podcast/on-with-kara-swisher-5665900/the-wnba-is-on-a-winning-streak-is-it-sustainable
Text version: https://stenobird.com/podcast/on-with-kara-swisher-5665900/the-wnba-is-on-a-winning-streak-is-it-sustainable.md
Podcast: [On with Kara Swisher](https://stenobird.com/podcast/on-with-kara-swisher-5665900)
Published: 2026-04-23T09:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP1851719106.mp3?updated=1776885561
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP1851719106.mp3?updated=1776885561
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/on-with-kara-swisher-5665900/episodes/the-wnba-is-on-a-winning-streak-is-it-sustainable
Duration seconds: 2770

## Resource

Kara sits down with New York Liberty owner Clara Wu Tsai to talk about betting big on the WNBA and why the momentum for women’s sports isn’t slowing down. Clara explains why she saw the Liberty as a distressed asset worth rebuilding and how investments in players, facilities and visibility helped fuel a turnaround. She breaks down what’s driving the WNBA’s growth, from the Caitlin Clark effect to media deals, and why, despite surging popularity, the league is still undervalued. They also get into league expansion, the new collective bargaining agreement and the economics behind it all. Plus: Clara’s Human Performance Alliance and her push to close the data gap in women’s sports science. This episode was taped live at the CAA World Congress of Sports presented by Sports Business Journal. Questions? Comments? Email us at on@voxmedia.com or find us on YouTube, Instagram, TikTok, Threads, and Bluesky @onwithkaraswisher. Learn more about your ad choices. Visit podcastchoices.com/adchoices

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/on-with-kara-swisher-5665900/episodes/the-wnba-is-on-a-winning-streak-is-it-sustainable/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/on-with-kara-swisher-5665900/the-wnba-is-on-a-winning-streak-is-it-sustainable.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.