# 210: Kevin Goetz and Bob Levin KNOW Movies, Storytelling, Creative Instinct, Audience Insight & Box Office Success

Page: https://stenobird.com/podcast/on-the-knows-with-randall-kenneth-jones-752941/210-kevin-goetz-and-bob-levin-know-movies-storytelling-creative-instinct-audience-insight-box-office-success
Text version: https://stenobird.com/podcast/on-the-knows-with-randall-kenneth-jones-752941/210-kevin-goetz-and-bob-levin-know-movies-storytelling-creative-instinct-audience-insight-box-office-success.md
Podcast: [ON THE KNOWS with Randall Kenneth Jones](https://stenobird.com/podcast/on-the-knows-with-randall-kenneth-jones-752941)
Published: 2025-11-13T08:00:00+00:00
Episode link: https://jonesshow.libsyn.com/210-kevin-goetz-and-bob-levin-know-movies-storytelling-creative-instinct-audience-insight-box-office-success-0
Audio file: https://traffic.megaphone.fm/CSN2708874725.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/on-the-knows-with-randall-kenneth-jones-752941/episodes/210-kevin-goetz-and-bob-levin-know-movies-storytelling-creative-instinct-audience-insight-box-office-success
Duration seconds: 2978

## Resource

Dive into the behind-the-scenes world of the movie business, where entertainment strategist Kevin Goetz reveals the pivotal intersection of creative instinct and audience insight. This is the sweet spot where the business of film meets the art of storytelling. When it comes to cinematic success, every detail matters—from early concept to the final marketing push. "How to Score in Hollywood" is a playbook for guiding movie-making decisions at every turn. Drawing from nearly four decades of experience, Goetz shows how films can be made and marketed to turn a profit by aligning creative ambition with good business practice, all toward the goal of serving up entertainment experiences that audiences will embrace. Whether you're a filmmaker, studio executive, entrepreneur, student, or movie lover, this book pulls back the curtain on the formula for success, revealing principles that apply to any business where creativity must meet consumer expectations. Through his own entertaining examples and stories shared by some of the biggest movers and shakers in Hollywood, Goetz illustrates how audience insights, budget discipline, and marketplace awareness shape a film's financial outcome. Key insights include: • Curating big ideas to build a strong commercial foundation • At the earliest stages, knowing the audience that will be most interested in your movie, and budgeting for its size • Defining why a film should exist and what value it brings to the market • Understanding how digital platforms have reshaped audience behavior • Standing out in a crowded landscape with bold marketing executions • Using audience research to recognize key strengths and identify red flags that will drive smart decision-making • Making sure you have a clear plan for the entire movie lifecycle, especial…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/on-the-knows-with-randall-kenneth-jones-752941/episodes/210-kevin-goetz-and-bob-levin-know-movies-storytelling-creative-instinct-audience-insight-box-office-success/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/on-the-knows-with-randall-kenneth-jones-752941/210-kevin-goetz-and-bob-levin-know-movies-storytelling-creative-instinct-audience-insight-box-office-success.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.