# From $7,000 to $800,000: How North Bay Transformed Its Fundraising Strategy

Page: https://stenobird.com/podcast/on-the-ground-7690133/from-7-000-to-800-000-how-north-bay-transformed-its-fundraising-strategy
Text version: https://stenobird.com/podcast/on-the-ground-7690133/from-7-000-to-800-000-how-north-bay-transformed-its-fundraising-strategy.md
Podcast: [On The Ground](https://stenobird.com/podcast/on-the-ground-7690133)
Published: 2026-04-23T04:00:46+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/036d60f6c40c86c09c2e9a7c812e3b825f5e0ba17d64362ad218e0af4bfb010c/eyJlcGlzb2RlSWQiOiJjM2Y4OWJhYS04YzAyLTRkOGYtOGQwYi1hNjhkNTVhOGM4MWEiLCJwb2RjYXN0SWQiOiI5MjY3OGI1MS02ZWE3LTQ3MTItOTNjYS04Y2FkODNjYWRmZWEiLCJhY2NvdW50SWQiOiI2OTY1NWRlMmUwYjY3NjAxZmJhMWI2ZmYiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjllOTVlNWZlOWE1MTU5NjI5NGI0ZDMwL2phbWVzLW1pc25lcnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNC0yM19fMS00OC00Ny5tcDMifQ==.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/036d60f6c40c86c09c2e9a7c812e3b825f5e0ba17d64362ad218e0af4bfb010c/eyJlcGlzb2RlSWQiOiJjM2Y4OWJhYS04YzAyLTRkOGYtOGQwYi1hNjhkNTVhOGM4MWEiLCJwb2RjYXN0SWQiOiI5MjY3OGI1MS02ZWE3LTQ3MTItOTNjYS04Y2FkODNjYWRmZWEiLCJhY2NvdW50SWQiOiI2OTY1NWRlMmUwYjY3NjAxZmJhMWI2ZmYiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjllOTVlNWZlOWE1MTU5NjI5NGI0ZDMwL2phbWVzLW1pc25lcnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNC0yM19fMS00OC00Ny5tcDMifQ==.mp3
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JSON: https://stenobird.com/v1/public/podcasts/on-the-ground-7690133/episodes/from-7-000-to-800-000-how-north-bay-transformed-its-fundraising-strategy
Duration seconds: 1906

## Resource

From $7,000 to $800,000: How North Bay Transformed Its Fundraising Strategy Discover how North Bay, a 17-year-old outdoor education organization, shifted from negligible fundraising to confidently raising nearly $800,000 annually. Jen Foy shares her journey, strategies, and lessons learned to inspire nonprofit leaders to rethink their funding models and systems. In this episode: The storytelling power of cohesive messaging in fundraising How North Bay identified and invested in foundational partnerships The importance of starting small with systems and processes Strategies for building a community presence and recognition Lessons learned from failed outreach efforts The role of team culture and leadership in risk-taking and learning Practical steps to grow a donor list from scratch The concept of 'learning labs' for continuous improvement The significance of 'day in the life' visits for engagement Future fundraising plans and expanding donor pipelines Timestamps: 00:00 - Introduction: The mission to change nonprofit funding perceptions 01:51 - Jen Foy’s background and North Bay's vision 02:58 - Challenges faced: organizational burnout and funding crises 04:09 - The fundraising vacuum: initial small donations and reliance on grants 05:32 - Entering a new era: from $7,000 to $800,000 in annual revenue 10:00 - Building foundation and corporation partnerships: starting points 11:11 - The decision to invest in fundraisers: making a strategic leap 12:46 - Overcoming fear: why investment was a necessity 13:46 - Navigating community perception and awareness gaps 15:11 - Why North Bay focused on corporate and foundation funding 16:51 - Setting up effective systems: KPIs, tracking, and iteration 18:13 - Embracing imperfect systems: starting small and scaling 19:10 - The 'day in…

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