# Super Bowl LX: Can the NFL go global?

Page: https://stenobird.com/podcast/on-assignment-7432756/super-bowl-lx-can-the-nfl-go-global
Text version: https://stenobird.com/podcast/on-assignment-7432756/super-bowl-lx-can-the-nfl-go-global.md
Podcast: [On Assignment](https://stenobird.com/podcast/on-assignment-7432756)
Published: 2026-02-07T06:00:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/THRH9454120417.mp3?updated=1770410723
Audio file: https://pdst.fm/e/traffic.megaphone.fm/THRH9454120417.mp3?updated=1770410723
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JSON: https://stenobird.com/v1/public/podcasts/on-assignment-7432756/episodes/super-bowl-lx-can-the-nfl-go-global
Duration seconds: 1906

## Resource

As the New England Patriots and Seattle Seahawks get ready for their gladiator moment, we speak to our global sports journalists about the NFL's attempts to reach new audiences. Hear how the rest of the world is reacting to America's game, Bad Bunny's halftime appearance, and the politics surrounding the most valuable league in sports. Plus, a Pats supporter dreams big. Visit the ⁠⁠⁠⁠⁠Thomson Reuters Privacy Statement⁠⁠⁠⁠⁠ for information on our privacy and data protection practices. You may also visit ⁠⁠⁠⁠⁠megaphone.fm/adchoices⁠⁠⁠⁠⁠ to opt out of targeted advertising. Further Reading Five Super Bowl storylines to follow Bad Bunny focuses on unity and culture ahead of historic Super Bowl show Butler's iconic pick still opens Super Bowl doors 11 years on

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## Transcript

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