# Why Trying to "Build Relationships" in Business Often Breaks Them?

Page: https://stenobird.com/podcast/omnichannel-5832721/why-trying-to-build-relationships-in-business-often-breaks-them
Text version: https://stenobird.com/podcast/omnichannel-5832721/why-trying-to-build-relationships-in-business-often-breaks-them.md
Podcast: [Omnichannel](https://stenobird.com/podcast/omnichannel-5832721)
Published: 2026-01-17T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2256717/episodes/18519684-why-trying-to-build-relationships-in-business-often-breaks-them.mp3
Audio file: https://www.buzzsprout.com/2256717/episodes/18519684-why-trying-to-build-relationships-in-business-often-breaks-them.mp3
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JSON: https://stenobird.com/v1/public/podcasts/omnichannel-5832721/episodes/why-trying-to-build-relationships-in-business-often-breaks-them
Duration seconds: 805

## Resource

Send us Fan Mail Most of us are taught that in order to generate opportunities in business, you gotta build relationships with people first. So we do it. We prospect for hours, send DM-s, do outreach, spend hours on our phones, or simply dread doing the "relationship" building because it feels misaligned with who we naturally are and avoid it altogether. In this episode, we discuss the paradox behind the "relationship" building approaches and how it can feel good, and what a different orienta...

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## Transcript

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