# How to Build a Brand Without Performing a Persona? w/ Parmees Yaz & Dominika Legrand

Page: https://stenobird.com/podcast/omnichannel-5832721/how-to-build-a-brand-without-performing-a-persona-w-parmees-yaz-dominika-legrand
Text version: https://stenobird.com/podcast/omnichannel-5832721/how-to-build-a-brand-without-performing-a-persona-w-parmees-yaz-dominika-legrand.md
Podcast: [Omnichannel](https://stenobird.com/podcast/omnichannel-5832721)
Published: 2026-05-16T14:00:00+00:00
Episode link: https://www.buzzsprout.com/2256717/episodes/19184486-how-to-build-a-brand-without-performing-a-persona-w-parmees-yaz-dominika-legrand.mp3
Audio file: https://www.buzzsprout.com/2256717/episodes/19184486-how-to-build-a-brand-without-performing-a-persona-w-parmees-yaz-dominika-legrand.mp3
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Duration seconds: 4410

## Resource

Send us Fan Mail Learn more about Parmees's work here: https://stan.store/parmees Learn more about the "Expressed" program here: https://www.dominikalegrand.com/expressed-program We often hear opposing advice when it comes to building an online presence. Be perceived as an authority so people trust and buy from you. Be real but not unfiltered. Show you are human, but leave some aura of mystery. Show your vulnerable sides but not theatrically. Lead with helpful information, but not too much, b...

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## Transcript

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