# Starbucks Wants 10,000 More Stores. Is the Third Place Strategy at Risk? | Fast Five Shorts

Page: https://stenobird.com/podcast/omni-talk-retail-682688/starbucks-wants-10-000-more-stores-is-the-third-place-strategy-at-risk-fast-five-shorts
Text version: https://stenobird.com/podcast/omni-talk-retail-682688/starbucks-wants-10-000-more-stores-is-the-third-place-strategy-at-risk-fast-five-shorts.md
Podcast: [Omni Talk Retail](https://stenobird.com/podcast/omni-talk-retail-682688)
Published: 2026-06-19T20:44:15+00:00
Episode link: https://soundcloud.com/user-697294730/starbucks-wants-10000-more-stores-is-the-third-place-strategy-at-risk-fast-five-shorts-1
Audio file: https://chtbl.com/track/1GE13/http://www.podtrac.com/pts/redirect.mp3/feeds.soundcloud.com/stream/2342727443-user-697294730-starbucks-wants-10000-more-stores-is-the-third-place-strategy-at-risk-fast-five-shorts-1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/omni-talk-retail-682688/episodes/starbucks-wants-10-000-more-stores-is-the-third-place-strategy-at-risk-fast-five-shorts
Duration seconds: 583

## Resource

This Omni Talk Retail Fast Five segment explores Starbucks' ambitious plans to add up to 10,000 additional U.S. stores and whether smaller-format locations can still deliver on the company's vision of rebuilding the coffeehouse experience. Chris Walton and Ben Miller discuss Starbucks' "Back to Starbucks" strategy, the role of drive-thru, mobile ordering, and delivery, and whether smaller stores can truly function as a modern third place. The conversation also examines operational challenges, menu complexity, and what Starbucks must prove before investors and analysts fully buy into the company's long-term expansion plans. ⏩ Tune in for the full episode here: https://youtu.be/toy5NmyXau4

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