# Migros Türkiye Group CEO Özgür Tort on Winning the Last Mile | CGF 2026

Page: https://stenobird.com/podcast/omni-talk-retail-6449360/migros-t-rkiye-group-ceo-zg-r-tort-on-winning-the-last-mile-cgf-2026
Text version: https://stenobird.com/podcast/omni-talk-retail-6449360/migros-t-rkiye-group-ceo-zg-r-tort-on-winning-the-last-mile-cgf-2026.md
Podcast: [Omni Talk Retail](https://stenobird.com/podcast/omni-talk-retail-6449360)
Published: 2026-06-25T17:50:00+00:00
Episode link: https://omnitalkretail.captivate.fm/episode/ozgar
Audio file: https://pdcn.co/e/episodes.captivate.fm/episode/dfd0520d-fda0-4ca5-a144-08470fd2642b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/omni-talk-retail-6449360/episodes/migros-t-rkiye-group-ceo-zg-r-tort-on-winning-the-last-mile-cgf-2026
Duration seconds: 998

## Resource

In this Omni Talk Retail interview, recorded live from the Consumer Goods Forum Global Summit 2026 in Vienna, Chris Walton sits down with Özgür Tort, Migros Türkiye Group CEO, to discuss how one of the world's most advanced grocery retailers is combining e-commerce, automation, AI, and omnichannel operations to serve consumers across Türkiye. Özgür Tort, Migros Türkiye Group CEO, shares how Migros began experimenting with e-commerce as early as 1997, why digital commerce now accounts for more than 22% of the company's business, and how its network of more than 3,800 stores powers both physical retail and online fulfillment. He explains how automation, robotics, and data-driven operations have transformed online grocery profitability while also detailing the company's approach to convenience formats, hypermarkets, retail media, fintech, and last-mile delivery. The conversation also explores the future of agentic commerce, why customer reviews are becoming an increasingly important source of AI training data, and how retailers must build strong data foundations and logistics capabilities to remain competitive as AI-powered shopping becomes more mainstream. Key Topics Covered: • How the Consumer Goods Forum has evolved since 2013 • Why AI has become a central focus across retail and manufacturing • Migros Türkiye's e-commerce journey since 1997 • How online sales now represent more than 22% of company revenue • The role of data quality and product information in digital shopping experiences • Using stores as fulfillment hubs for online grocery orders • How automation and robotics improve picking efficiency and profitability • Achieving delivery windows as fast as 30 minutes in urban markets • The evolution of supermarkets, hypermarkets, and convenience formats • Why omnic…

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