# Councilmember Houston's Billboard Deal | Oakland News

Page: https://stenobird.com/podcast/oakland-news-today-2-min-news-the-daily-news-now-7561175/councilmember-houston-s-billboard-deal-oakland-news
Text version: https://stenobird.com/podcast/oakland-news-today-2-min-news-the-daily-news-now-7561175/councilmember-houston-s-billboard-deal-oakland-news.md
Podcast: [Oakland News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/oakland-news-today-2-min-news-the-daily-news-now-7561175)
Published: 2026-07-24T20:49:03+00:00
Episode link: https://sources.thednn.ai/9931c7d007281589
Audio file: https://api.fastcast.ai/audio/d15b5d98-cba5-401d-96f4-4c905672f0fd.mp3
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JSON: https://stenobird.com/v1/public/podcasts/oakland-news-today-2-min-news-the-daily-news-now-7561175/episodes/councilmember-houston-s-billboard-deal-oakland-news
Duration seconds: 75

## Resource

A muscular billboard on I-880 featuring Councilmember Ken Houston as “Son of Oakland” is more than just eye candy—it’s a bold move by the city’s own rep to amplify his message. Houston footed the bill himself, leveraging a city-approved deal with Becker Boards, the company behind the ad. That deal, now tweaked after Houston’s pivotal vote, requires Becker to pay 20% of its ad revenue—with half going to Oakland and the rest to nonprofits. While some councilmembers opposed the change, supporters say Becker’s free ad space is a lifeline for local businesses and nonprofits, offering visibility they simply can’t afford. Listen in comfort: Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/9931c7d007281589

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