# EP. 85 THE ART AND ZENGENIUS OF VISUAL MERCHANDISING with Joe Baer, CEO / Creative Director, ZenGenius Inc.

Page: https://stenobird.com/podcast/nxtlvl-experience-design-1288577/ep-85-the-art-and-zengenius-of-visual-merchandising-with-joe-baer-ceo-creative-director-zengenius-inc
Text version: https://stenobird.com/podcast/nxtlvl-experience-design-1288577/ep-85-the-art-and-zengenius-of-visual-merchandising-with-joe-baer-ceo-creative-director-zengenius-inc.md
Podcast: [NXTLVL Experience Design](https://stenobird.com/podcast/nxtlvl-experience-design-1288577)
Published: 2026-02-06T17:00:00+00:00
Episode link: https://nxtlvl-ep-0-0-trailer.simplecast.com/episodes/ep-85-the-art-and-zengenius-of-visual-merchandising-with-joe-baer-ceo-creative-director-zengenius-inc-2AMussyW
Audio file: https://cdn.simplecast.com/audio/43f40bef-dc16-40d9-bfd8-2f92fc2fda52/episodes/7dd77247-f471-47b9-8a1b-882d931c6769/audio/f29eb7f1-865b-4c69-bc66-d6837a2182ca/default_tc.mp3?aid=rss_feed&feed=t7xR8i18
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Duration seconds: 5844

## Resource

Joe Baer is the Co-Founder, Creative Director, and CEO of ZenGenius, Inc. an experiential design firm specializing in visual merchandising and event design. Joe had spent more than 3 decades working the in the retail industry bringing visual merchandising know-how to the creation of emotionally resonant branded places. Visual merchandising is a lot more than simply making things look good in a store. It’s very much about 3D storytelling, sensory experiences, emotions and making places sing as Joe explains.

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## Transcript

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