# 38: Nora Minno RD, CPT - CPG FOOD AND SUPPLEMENT INDUSTRY / PERFORMANCE

Page: https://stenobird.com/podcast/nutrition-connection-by-dr-kristen-hicks-roof-7641165/38-nora-minno-rd-cpt-cpg-food-and-supplement-industry-performance
Text version: https://stenobird.com/podcast/nutrition-connection-by-dr-kristen-hicks-roof-7641165/38-nora-minno-rd-cpt-cpg-food-and-supplement-industry-performance.md
Podcast: [Nutrition Connection by Dr. Kristen Hicks-Roof](https://stenobird.com/podcast/nutrition-connection-by-dr-kristen-hicks-roof-7641165)
Published: 2026-04-22T12:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/a672cd6a9e1c0d25e8507e44b7d777a3f6425c9dbbbf3694be68543669829a6d/eyJlcGlzb2RlSWQiOiJlZDJiMmY2Ny02ZWVlLTRlZTEtYTQ4NS03ZWQ5YTBjY2I1YWQiLCJwb2RjYXN0SWQiOiI0ZWNhMjdjMi1kNmYxLTQ4YTMtYTkyMS1mZWM4NzA1YWMyYTciLCJhY2NvdW50SWQiOiI2OTFmNjA0YjI1YTYzMDA0N2Y4OTJjMjkiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliYWY2ZWE0Y2UyMTRhYjAzODI4YmU0L2tyaXN0ZW4taGlja3Mtcm9vZnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy0xOF9fMjAtMy02Lm1wMyJ9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/nutrition-connection-by-dr-kristen-hicks-roof-7641165/episodes/38-nora-minno-rd-cpt-cpg-food-and-supplement-industry-performance
Duration seconds: 2754

## Resource

The conversation covers Nora Minno's journey to becoming a nutrition professional, her transition into the nutrition career, her experience working at Red Bull, and her current role at WIP. It highlights the importance of nutrition professionals in bridging legal and regulatory requirements with marketing strategies for food and beverage products. Additionally, it emphasizes the value of willingness to learn and fill knowledge gaps when transitioning into roles in the food and beverage industry. The conversation covers the importance of scientific evidence in marketing, the role of dietitians in marketing, and the intersection of convenience and nutrition. It explores how scientific data and evidence fuel day-to-day activities, the responsibility of dietitians in translating science into responsible marketing, and the balance between convenience and nutritional value in food products. Takeaways Nutrition professionals play a crucial role in bridging the gap between legal and regulatory requirements and marketing strategies for food and beverage products. The willingness to learn, ask questions, and fill knowledge gaps is essential for nutrition professionals transitioning into roles in the food and beverage industry. Scientific Evidence in Marketing The Role of Dietitians in Marketing The Intersection of Convenience and Nutrition Chapters 00:00 Journey to Nutrition 06:13 Career at Red Bull 20:22 Role at WIP 29:25 Scientific Evidence in Marketing 43:04 The Intersection of Convenience and Nutrition Connect with Nora LinkedIn: https://www.linkedin.com/in/noraminno/ Website: https://www.noraminno.com/ Connect with the host, Dr. Kristen Hicks-Roof LinkedIn: https://www.linkedin.com/in/kristen-hicks-roof/ Check out the Nutrition Connection website https://www.nutritionconnec…

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## Transcript

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