# 149. How do we fund our horses?  Campaign and Sponsorship Ideas

Page: https://stenobird.com/podcast/not-just-a-pony-ride-3546064/149-how-do-we-fund-our-horses-campaign-and-sponsorship-ideas
Text version: https://stenobird.com/podcast/not-just-a-pony-ride-3546064/149-how-do-we-fund-our-horses-campaign-and-sponsorship-ideas.md
Podcast: [Not Just A Pony Ride](https://stenobird.com/podcast/not-just-a-pony-ride-3546064)
Published: 2026-02-20T17:06:56+00:00
Episode link: https://podcasters.spotify.com/pod/show/notjustaponyride/episodes/149--How-do-we-fund-our-horses---Campaign-and-Sponsorship-Ideas-e3faue6
Audio file: https://anchor.fm/s/49ea8dd4/podcast/play/115750790/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-19%2Fda35cf28-854b-0a35-e892-c46909e3c5bf.mp3
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Duration seconds: 2006

## Resource

In equine-assisted services, our horses make everything possible—but funding their care can be one of the biggest ongoing challenges programs face. In this episode, Edye Godden CEO of HETRA shares practical, sustainable ways to fund the horses who serve our participants, including campaigns and sponsorship models that are impactful without placing constant demands on staff time. A highlight of the conversation is HETRA’s creative and highly successful Horse of the Year Race—a campaign that has become instrumental in funding horse care while building meaningful relationships with donors. This episode is full of realistic ideas, mindset shifts, and proven strategies to help you support your herd in a way that’s both effective and sustainable. Get access to HETRA’s sponsorship levels and details at Patreon: patreon.com/notjustaponyride Edye’s Trail to Sustainability Mini Course: https://hetrauniversity.mykajabi.com/TrailtoSustainabilityMiniCourse Join us for HETRA University Live online or inperson March 6-7: https://hetrauniversity.mykajabi.com/HULStridesForward

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