# "71" - Pride Was About Love… Now Corporations Are Hijacking It – HelloFresh Ad Makes You Go “Really?”

Page: https://stenobird.com/podcast/no-bs-with-brad-smith-7712062/71-pride-was-about-love-now-corporations-are-hijacking-it-hellofresh-ad-makes-you-go-really
Text version: https://stenobird.com/podcast/no-bs-with-brad-smith-7712062/71-pride-was-about-love-now-corporations-are-hijacking-it-hellofresh-ad-makes-you-go-really.md
Podcast: [No BS with Brad Smith](https://stenobird.com/podcast/no-bs-with-brad-smith-7712062)
Published: 2026-06-18T16:23:00+00:00
Episode link: https://traffic.megaphone.fm/CORU9562350330.mp3
Audio file: https://traffic.megaphone.fm/CORU9562350330.mp3
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JSON: https://stenobird.com/v1/public/podcasts/no-bs-with-brad-smith-7712062/episodes/71-pride-was-about-love-now-corporations-are-hijacking-it-hellofresh-ad-makes-you-go-really
Duration seconds: 1272

## Resource

Adam Zivo, National Post columnist, breaks down how the Pride movement started as a celebration of love and acceptance but has been taken over by corporations and a very different version of the LGBTQI+ community. He also calls out a new HelloFresh Pride ad that crosses the line into bad taste.

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## Transcript

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