# How Nina Clapperton Built a $150K/Month Content Business After Google HCU

Page: https://stenobird.com/podcast/niche-pursuits-podcast-find-your-next-niche-business-idea-315097/how-nina-clapperton-built-a-150k-month-content-business-after-google-hcu
Text version: https://stenobird.com/podcast/niche-pursuits-podcast-find-your-next-niche-business-idea-315097/how-nina-clapperton-built-a-150k-month-content-business-after-google-hcu.md
Podcast: [Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!](https://stenobird.com/podcast/niche-pursuits-podcast-find-your-next-niche-business-idea-315097)
Published: 2026-06-17T14:39:00+00:00
Episode link: https://nichepursuits.libsyn.com/how-nina-clapperton-built-a-150kmonth-content-business-after-google-hcu-1
Audio file: https://pdcn.co/e/traffic.libsyn.com/secure/nichepursuits/Nina_Clapperton_Podcast_intro_au.mp3?dest-id=97200
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JSON: https://stenobird.com/v1/public/podcasts/niche-pursuits-podcast-find-your-next-niche-business-idea-315097/episodes/how-nina-clapperton-built-a-150k-month-content-business-after-google-hcu
Duration seconds: 3333

## Resource

Nina Clapperton returns to the Niche Pursuits podcast to share how she's grown her content business after HCU by focusing less on traffic and more on community, funnels, and revenue. She breaks down how her SEO sales funnel strategy connects blog posts, email, Facebook groups, YouTube, affiliate offers, and products. Nina also shares eye-opening numbers, including multiple $100K months, a $150K month, and an older travel blog still earning $5K per month from affiliates. This episode is packed with ideas for content creators rethinking how blogging works today. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/ ! Links & Resources Learn more about She Knows SEO: https://sheknowsseo.co Get Nina's Free SEO Content Audit Checklist: https://sheknowsseo.co/audit Subscribe to @sheknowsseo's YouTube channel: https://www.youtube.com/@sheknowsseo Join the SEO for Bloggers' Facebook community: https://www.facebook.com/groups/seofortravelbloggers Follow Nina on Instagram: https://www.instagram.com/ninaclapperton Follow Nina on Threads: https://www.threads.com/@ninaclapperton Check out She Knows SEO on Facebook: https://www.facebook.com/sheknowsseo Connect with Nina: https://www.linkedin.com/in/ninaclapperton/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

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