# EP 476: The Hidden Cost of Chasing Cheap Leads

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Text version: https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-476-the-hidden-cost-of-chasing-cheap-leads.md
Podcast: [Next Level Facebook Ads Podcast](https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370)
Published: 2026-06-23T16:00:00+00:00
Episode link: https://fbadspodcast.libsyn.com/ep-476-the-hidden-cost-of-chasing-cheap-leads
Audio file: https://traffic.libsyn.com/secure/fbadspodcast/Next_Level_Facebook_Ads_Podcast_Episode_476.mp3?dest-id=514243
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JSON: https://stenobird.com/v1/public/podcasts/next-level-facebook-ads-podcast-751370/episodes/ep-476-the-hidden-cost-of-chasing-cheap-leads
Duration seconds: 469

## Resource

Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost leads can create false confidence, and what to look at beyond cost per lead. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

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## Transcript

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