# EP 473: The 3 Questions I Ask Before Touching Any Facebook Ad Page: https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-473-the-3-questions-i-ask-before-touching-any-facebook-ad Text version: https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-473-the-3-questions-i-ask-before-touching-any-facebook-ad.md Podcast: [Next Level Facebook Ads Podcast](https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370) Published: 2026-06-02T16:00:00+00:00 Episode link: https://fbadspodcast.libsyn.com/ep-473-the-3-questions-i-ask-before-touching-any-facebook-ad Audio file: https://traffic.libsyn.com/secure/fbadspodcast/Next_Level_Facebook_Ads_Podcast_Episode_473.mp3?dest-id=514243 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/next-level-facebook-ads-podcast-751370/episodes/ep-473-the-3-questions-i-ask-before-touching-any-facebook-ad Duration seconds: 574 ## Resource Before you change a struggling Facebook or Instagram ad, make sure you know what you're actually fixing. In this episode, I share the 3 questions I ask before touching any Facebook or Instagram ad that is not working, and how that could help you make smarter decisions, avoid emotional changes, and use data to guide your next move. Website: https://philgrahamdigital.com This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/next-level-facebook-ads-podcast-751370/episodes/ep-473-the-3-questions-i-ask-before-touching-any-facebook-ad/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-473-the-3-questions-i-ask-before-touching-any-facebook-ad.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.