# EP 471: Should You Fix the Ad, the Funnel, or the Audience First?

Page: https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-471-should-you-fix-the-ad-the-funnel-or-the-audience-first
Text version: https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-471-should-you-fix-the-ad-the-funnel-or-the-audience-first.md
Podcast: [Next Level Facebook Ads Podcast](https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370)
Published: 2026-05-19T16:00:00+00:00
Episode link: https://fbadspodcast.libsyn.com/ep-471-should-you-fix-the-ad-the-funnel-or-the-audience-first
Audio file: https://traffic.libsyn.com/secure/fbadspodcast/Next_Level_Facebook_Ads_Podcast_Episode_471.mp3?dest-id=514243
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JSON: https://stenobird.com/v1/public/podcasts/next-level-facebook-ads-podcast-751370/episodes/ep-471-should-you-fix-the-ad-the-funnel-or-the-audience-first
Duration seconds: 404

## Resource

When ad performance drops, most people start changing everything at once. This episode will help you figure out where the real problem is so you can stop guessing and start making smarter fixes. Website: https://philgrahamdigital.com

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## Transcript

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