# EP 470: Why Overcomplicating Facebook Ads Can Backfire

Page: https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-470-why-overcomplicating-facebook-ads-can-backfire
Text version: https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-470-why-overcomplicating-facebook-ads-can-backfire.md
Podcast: [Next Level Facebook Ads Podcast](https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370)
Published: 2026-05-12T16:00:00+00:00
Episode link: https://fbadspodcast.libsyn.com/ep-470-why-overcomplicating-facebook-ads-can-backfire
Audio file: https://traffic.libsyn.com/secure/fbadspodcast/Next_Level_Facebook_Ads_Podcast_Episode_470.mp3?dest-id=514243
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JSON: https://stenobird.com/v1/public/podcasts/next-level-facebook-ads-podcast-751370/episodes/ep-470-why-overcomplicating-facebook-ads-can-backfire
Duration seconds: 311

## Resource

More campaigns, more ad sets, more moving parts — and usually more confusion. In this episode, I talk about why complexity can hurt performance more often than it helps, and why simpler usually wins. Website: https://philgrahamdigital.com

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## Transcript

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