# Why Independent Agencies Are Having a Renaissance – with CMO Kristina Canada

Page: https://stenobird.com/podcast/next-in-media-470115/why-independent-agencies-are-having-a-renaissance-with-cmo-kristina-canada
Text version: https://stenobird.com/podcast/next-in-media-470115/why-independent-agencies-are-having-a-renaissance-with-cmo-kristina-canada.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-05-05T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/why-independent-agencies-are-having-a-renaissance-with-cmo-kristina-canada-8FCyD3CZ
Audio file: https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/c591717d-c72c-4f5f-b6b6-12c64bd1e254/group-item/2ec2bfe2-1ea9-459d-9c93-e35195510ccc/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae
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Duration seconds: 1277

## Resource

Net Conversion CMO Kristina Canada on why independent agencies are having a renaissance — and how her team is using CTV, AI skepticism, and radical transparency to take on the holdcos.

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## Transcript

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