# What's So Challenging About Cross Platform Measurement?

Page: https://stenobird.com/podcast/next-in-media-470115/what-s-so-challenging-about-cross-platform-measurement
Text version: https://stenobird.com/podcast/next-in-media-470115/what-s-so-challenging-about-cross-platform-measurement.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-04-07T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/whats-so-challenging-about-cross-platform-measurement-wUh2rtUq
Audio file: https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/577f96d4-3f69-47bb-a304-5e40eb1b37bc/group-item/be0ab25e-c417-4355-a1da-222ea307c434/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae
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JSON: https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/what-s-so-challenging-about-cross-platform-measurement
Duration seconds: 1450

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