# iSpot CEO on the Future of TV Ad Outcomes & AI

Page: https://stenobird.com/podcast/next-in-media-470115/ispot-ceo-on-the-future-of-tv-ad-outcomes-ai
Text version: https://stenobird.com/podcast/next-in-media-470115/ispot-ceo-on-the-future-of-tv-ad-outcomes-ai.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-05-28T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/ispot-ceo-on-the-future-of-tv-ad-outcomes-ai-ZfaastJO
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Duration seconds: 1754

## Resource

iSpot CEO Sean Muller joins Next in Media to break down how the post-2026 upfronts are shifting the TV advertising landscape toward trusted, outcomes-based measurement, the reality of AI-driven optimization, and what brands actually care about moving forward.

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## Transcript

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