# Inside the Ad Tech Alternative Saving Brands Millions

Page: https://stenobird.com/podcast/next-in-media-470115/inside-the-ad-tech-alternative-saving-brands-millions
Text version: https://stenobird.com/podcast/next-in-media-470115/inside-the-ad-tech-alternative-saving-brands-millions.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-07-14T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/inside-the-ad-tech-alternative-saving-brands-millions-9pleoSpF
Audio file: https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/c2b02471-5d90-4252-931d-03a388da8108/group-item/9f999109-27b9-4f1b-81e3-8fa0b06d25f1/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae
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JSON: https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/inside-the-ad-tech-alternative-saving-brands-millions
Duration seconds: 869

## Resource

Discover how direct-buying infrastructure, first-party data clean rooms, and large language models are transforming streaming TV advertising by maximizing premium sports inventory and eliminating costly programmatic fees.

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## Transcript

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