# Inside Spotify’s Ad Exchange Takeover

Page: https://stenobird.com/podcast/next-in-media-470115/inside-spotify-s-ad-exchange-takeover
Text version: https://stenobird.com/podcast/next-in-media-470115/inside-spotify-s-ad-exchange-takeover.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-07-21T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/inside-spotifys-ad-exchange-takeover-BvhjBDQi
Audio file: https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/ace89b49-1711-4d09-9d42-9e0fe25634cc/group-item/be991a5c-46d8-482f-8321-67932ca2c036/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae
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JSON: https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/inside-spotify-s-ad-exchange-takeover
Duration seconds: 961

## Resource

Spotify is rapidly modernizing the audio advertising landscape by expanding its multi-format ad exchange, offering free first-party measurement tools, and launching cutting-edge generative AI features alongside natural language processing plugins that let brands buy and build campaigns directly from the command line.

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## Transcript

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